Coastal Signs Plus developed a comprehensive branding and signage program for Kearny Gateway Plaza in Kearny Mesa. Beginning with a new visual identity, CS+ carried the updated brand across pylon signage, tenant storefront standards, and property wayfinding to create a more consistent and recognizable presence throughout the commercial center.
The project began with the development of a new Kearny Gateway Plaza logo and visual identity. CS+ created branding guidelines establishing the colors, typography, and applications that would guide the property’s signage moving forward.
This new identity became the foundation for the complete sign program, helping maintain consistency across roadside identification, individual tenant signage, and directional elements throughout the property.
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CS+ updated two existing pylon signs to incorporate the new Kearny Gateway Plaza identity while making use of the property’s existing structures.
The redesigned signs feature prominent center identification alongside an organized tenant panel system, improving the overall presentation and making individual businesses easier to identify from the surrounding roadway. Refacing the existing pylons also allowed the new branding to be introduced without requiring complete replacement of the structures.
To extend the new identity across the center, Coastal Signs Plus developed tenant signage criteria establishing consistent standards for storefront sign construction, illumination, mounting, and overall presentation.
The criteria provide a framework that allows each tenant to retain its individual brand while maintaining a more cohesive architectural appearance across the property.
Tenant signage developed within the updated program includes GuilTEA Cravings, Leilani’s Attic, and The Bird Rock Massage Studio.
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The project also included four directional wayfinding signs positioned at key locations throughout Kearny Gateway Plaza. Their design, materials, and finishes were coordinated with the broader sign family, extending the updated visual identity beyond the primary property and tenant identification.
These directional elements help visitors navigate the center while maintaining a consistent appearance throughout the site.
Kearny Gateway Plaza demonstrates CS+’s ability to approach commercial signage at the property level rather than as a collection of individual signs. Brand development, signage design, permitting, fabrication, tenant standards, wayfinding, and installation were coordinated as components of a unified program.
The completed project gives Kearny Gateway Plaza a more cohesive identity from the street through the individual storefronts, while establishing signage standards that can continue to guide the property as its tenant mix evolves.
