Coastal Signs Plus developed a comprehensive signage and branding program for El Camino Crossing on Via De la Valle in Del Mar. The project extended beyond individual signs, bringing together a new visual identity, monument signage, tenant sign standards, and property directories to create a consistent system across the entire commercial center.
Brand Identity & Signage Guidelines
The project began with the development of a new El Camino Crossing logo and visual identity. CS+ established branding guidelines that could be carried consistently across the property’s signage, creating a cohesive foundation for both current and future sign applications.
The refined black-and-white identity complements the architecture of the center while providing a flexible system for monument signs, tenant storefronts, directories, and other property signage.
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Custom Monument Signs
CS+ designed, permitted, fabricated, and installed two new monument signs to establish El Camino Crossing’s identity along Via De la Valle while providing organized visibility for individual tenants.
Each monument combines the center’s new branding with a structured multi-tenant panel system and integrated address identification. The result is a coordinated architectural sign that serves both property identification and tenant wayfinding.
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Tenant Sign Criteria
To maintain consistency beyond the monument signs, Coastal Signs Plus also developed tenant signage criteria for the property. These standards establish a unified approach to storefront signage while allowing individual businesses to retain their own brand identities.
The criteria were applied across tenant signage for businesses including Market Restaurant & Sushi Lounge, Cellular Medicine, Berkshire Hathaway HomeServices, Lavender Nails and Spa Boutique, and Kim Kelly Fit, helping the individual storefronts feel connected to the broader El Camino Crossing environment.
Property Directories
CS+ also produced and installed updated tenant directories throughout the center, carrying the new visual identity into the property’s wayfinding system.
The directories use an organized panel-based format that keeps tenant information easy to navigate while allowing individual listings to be updated as businesses within the center change over time.
A Complete Property Signage Program
El Camino Crossing demonstrates the broader scope of CS+’s capabilities, with branding, signage design, permitting, fabrication, installation, tenant standards, and wayfinding developed as parts of one coordinated program.
Rather than treating each sign as an individual element, the project establishes a consistent visual language across the property, from its roadside monument signs to individual storefronts and directories. The result is a commercial center that presents a more unified and recognizable identity throughout the site.
