Dunkin’ x Jimmy John’s | San Diego, CA

The Branding Solution

Dated: July 02, 2025

Coastal Signs Plus provided a striking signage package for the co-branded Dunkin’ and Jimmy John’s in San Diego. This design aimed to enhance visibility, maintain brand consistency, and create a memorable presence for both national franchises.

Project Highlights:

  • Custom Fabricated Channel Letter Signs: Prominently installed across multiple elevations, the illuminated Dunkin’ and Jimmy John’s channel letters ensure high visibility both day and night. Each sign is tailored to meet strict franchise brand standards while adapting to site-specific dimensions and lighting conditions.
  • Decorative Framing & Mounting Structures: Beyond basic signage, CS+ fabricated custom decorative metal frames to complement the façade and unify both brands in a seamless architectural presentation. This framing adds sophistication and structural integration.
  • Drive-Thru Signage: Strategically placed illuminated “Drive Thru” identifiers enhance wayfinding and customer experience. These include wall-mounted signs and freestanding pylons optimized for visibility from various approach angles.
  • Directional & Informational Signs: Including entry/exit signs and parking guidance—ensuring traffic flows smoothly while maintaining a branded aesthetic throughout the property.
  • Franchise Compliance with Local Customization: Every sign adheres to franchise branding specifications while being adapted for city permitting and regional architectural nuances, ensuring both visual impact and full compliance.

With this installation, Coastal Signs Plus has demonstrated its skill in national brand rollouts and custom fabrication. They make complex franchise signage both attractive and practical.

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