Interstate Batteries | El Cajon, CA

The Branding Solution

Coastal Signs Plus designed, produced, and installed a multi-element sign package for the Interstate Batteries All Battery Center in El Cajon — two billboard signs, a full-width channel letter set, and a reface of the existing pylon sign.

Project Highlights

Two Billboard Signs
Two large-format billboard signs sit above the roofline and do the heavy lifting from the road. Both carry the Interstate Batteries identity and, critically, a directional message — one points traffic right into the lot, the other left.

  • “The #1 Name in Batteries” billboard with a Turn Right Here directional
  • “#1 For All Batteries & Recycling” billboard with a Turn Left Here directional
  • Interstate Batteries logo, Outrageously Dependable tagline and phone number carried on both faces
  • Sized and mounted for legibility at road speed from either approach

All Battery Center Channel Letters
The storefront identity runs the full width of the building as a channel letter set on a green fascia band — the Interstate Batteries logo lockup followed by ALL BATTERY CENTER in oversized dimensional lettering.

  • Fabricated channel letters mounted across the fascia band
  • Interstate Batteries logo lockup integrated into the letter run
  • Two-tone green and white treatment built to Interstate Batteries brand standards
  • Letter height scaled so the storefront still reads from across the boulevard

Pylon Sign Reface
Rather than replacing the existing pylon structure, CS+ refaced it — the faster, more cost-effective route to a current, on-brand result.

  • New faces produced to current Interstate Batteries specifications
  • Existing structure retained to control cost and schedule

Designed, Produced & Installed
Every element on this site — billboards, channel letters and the pylon reface — was handled by CS+ end to end, so the location reads as one coordinated program rather than a patchwork of vendors.

  • Design and layout developed to brand standards
  • Produced in the CS+ shop
  • Installed across roofline, fascia and pylon

Between the billboards pulling traffic off the road, the channel letters identifying the storefront, and the refaced pylon, the El Cajon location now reads clearly from every approach — all designed, produced, and installed by CS+.

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