Ascend Plumbing | San Diego, CA

Coastal Signs Plus permitted, fabricated, and installed a reverse pan halo-lit channel letter set for Ascend Plumbing in San Diego — including a custom two-color paint treatment on the “A” that carries the brand’s gradient into three dimensions.

Project Highlights

Reverse Pan Halo-Lit Channel Letters
Reverse pan construction puts the light behind the letters, producing a clean halo against the building face and a much softer nighttime read than face-lit letters.

• Fabricated reverse pan channel letters across the storefront
• Warm, even halo illumination with no visible light leaks
• Depth and standoff tuned for a crisp glow at the mounting distance

Custom Two-Color “A”
The Ascend mark uses a blue-to-green gradient, which CS+ translated into a custom painted treatment on the fabricated “A”.

• Custom two-color paint job executed on the “A” letterform
• Color matched to the Ascend brand blues and greens
• Finish applied to hold up under full southern-exposure sun

Permitting, Fabrication & Installation
CS+ carried the project through the permit process and handled the build and install, so the client dealt with one team from start to finish.

• Permitting handled end to end
• Fabricated in the CS+ shop
• Installed and commissioned on the storefront facade

Day or night, the Ascend Plumbing storefront now reads instantly from the street — the halo lighting does the work after dark, and the two-color “A” keeps the brand recognizable at a glance.

👉 Explore related solutions:

• Channel Letter Signs
• Custom Fabrication
• Specialty Installation
• Contact Coastal Signs Plus